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La fabbrica dei simulacri · 2011-05-25 by mmzz

La prossima volta che farò fatica a spiegare cosa intendo per codice, porterò questo esempio:

Programma dell’intelligence USA: mappare tutte le metafore usate nel mondo.

Scopo? Orientare le credenze e naturalizzare i comportamenti voluti accedendo al senso comune.

Cito dalla sezione “Background”:

Metaphors shape how people think about complex topics and can influence beliefs. – Metaphors can reduce the complexity of meaning associated with a topic by capturing or expressing patterns. – Metaphors are associated with affect; affect influences behavior. – Research on metaphors has uncovered inferred meanings and worldviews of particular groups or individuals: Characterization of disparities in social issues and contrasting political goals; exposure of inclusion and exclusion of social and political groups; understanding of psychological problems and conflicts.

Dal sito del public procurement governativo USA

(via Wired).

ciao
Alberto